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Augmented Reality (AR)

Augmented reality, or AR, is the process of adding digital content to the real world. Different from Virtual Reality (VR), which we covered last week, which effectively cuts users off from their current environment and replacing it with a simulated one. Augmented reality, on the other hand, overlays computer-generated sensory input onto our existing environment. Alternatively, VR simulates an entirely new world. For example, if you are playing Pokémon Go, you see digital creatures populating your actual physical surroundings. That is augmented reality at work!

Applications for AR

Users can use AR on a smartphone or tablet. The user sees the real world around them. Animation overlays computer-generated images onto this view. For example, an app may display information about a product when the user points their phone at it in real life. On the other hand, VR involves completely immersing yourself inside a digital environment by wearing special goggles or headphones that create virtual worlds around you. In VR, no part of your surroundings can be seen through device lenses or speakers.

AR Uses

While AR was used primarily in video games since after its inception in the early 1990s, it has emerged recently in other industries. For example, one of the most popular uses of augmented reality is to allow users to virtually try on clothes before purchasing them. This can be done by the user taking a picture of themselves, using a phone or tablet camera, they upload it onto an AR app which will overlay clothing onto the customer’s body so they can see how it looks before they buy it.

AR in Interior Decorating

Recently, the public has become familiar with simple forms of AR through apps like Pinterest’s Lens feature. This enables users to find decorating ideas. The app scans the room that you're in and shows the user images of furniture or other items that match the colors, styles, and shapes in the space. Wayfair is another retailer which offers this type of AR.

Augmented reality is an exciting new technology that has the potential to change how we interact with our environment. It has been around for decades but is only now starting to see widespread adoption in many industries and applications.

About 208Geek in Meridian, Idaho

Owner/Operator Jacob Van Vliet began building and repairing computer systems for friends and family out of his home in 2001. Jacob was receiving so many requests for computer repair, that in the Fall of 2005, he opened 208 Geek with the vision of providing outstanding service and peace of mind. He has committed 208 Geek to delivering unparalleled, friendly, and professional service, with a 100% satisfaction. Our new hours include Saturday from 10 a.m. until 4 p.m. as well as 9 a.m. until 5 p.m. Monday, Wednesday, and Friday and 9 a.m. until 7 p.m. Tuesday and Thursday.


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